We will build a knowledge base to enable a better understanding of children’s local language, learning, relationships, cultures and behaviours. In so doing we will answer a number of questions:

What if......

• 80% of Play occurs naturally and outside of adult led activity?
• Play is a necessary human activity for subjective well being?
• Play isn’t a job but the business of families and communities?
• Play Entertainment is as valuable as "Learning Through Play" and that we can "Play Simply For Fun?
• Children need stories to help them understand their world?
• Play was something we all did not just children?
• We could all learn from the people that are great at playing?
• We could create the most family friendly places in the world in the NW?
• There was a way to ensure “Lifetime Financing” for children’s activities and the answer to complex social issues was to do things simpler?
• Society’s view of childhood is different than children’s experience of it?