"Every person who has played a Halo game feels some ownership or connection to the primary characters, having trudged with them through the halls of the library, the decks of the Pillar of Autumn, or the streets of Mombassa. The fans of Halo are just not a passive audience but part of the story."

What is it that we all do when we play a game like Halo or watch a kids programme like Lunar Jim on the television? At Play Simply we believe that regardless of our individual tastes in leisure and play activities we all look to be part of a shared, fun and entertaining activity. Most importantly we believe the need to have fun doesn't stop when we "grow up".

We will challenge providers of family and children's activities to put fun or Play Simply in the centre of family life and in doing so create stable and positive family interaction in a number of key areas:

• Family Social Time (Events and Outings)
• Family Play Time (Shared Entertainment and Leisure)
• Family Holiday Time
• Family Learning Time